Tag Archives: ITV Racing

SBC sits down with Jenny Riley from 2mee to learn more about how sportsbook operators can use the latest marketing technologies to drive acquisition around major events such as this week’s Royal Ascot… Online sportsbook operators will be looking to this week’s Royal Ascot to drive new customer acquisition at scale. As with all of the major racing – and …

ITV is to now exclusively broadcast free-to-air coverage of UK horse racing until the end of 2026.  The three-year deal will see over 100 days of live content shown across ITV1 and ITV4 every year – all simulcast on ITVX – along with morning racing programme, The Opening Show.  Niall Sloane, ITV Director of Sport, commented: “This deal will take …

William Hill has been named official betting partner of the Racing League for the second year in a row, sponsoring the 2022 edition of the tournament.  Launched last July, the Racing League is the first horse racing event in the UK to follow a league format, featuring teams of horses, jockeys and trainers representing seven regions of Great Britain and …

HBA Media has renewed its distribution rights to the Breeders’ Cup World Championships on a multi-year basis.  Covering the 2022, 2023 and 2024 events, the renewal of HBA’s contract with the fixture marks the 10th year of the partnership and covers exclusive linear and digital distribution. The upcoming 2022 edition of the tournament will take place from 4-5 November at …

The Racing League will host a ‘jockey draft’ on Saturday morning (26 March) at Doncaster Racecourse to assign competing riders with their designated teams. The draft marks the return of the Racing League – the Arena Racing Company’s (ARC) team competition for its second season. Following its successful launch in 2021, the Racing League will begin its second season hosting …

Arena Racing Company (ARC) has announced that ITV Racing will serve as the dual broadcaster of the Racing League, alongside Sky Sports Racing. Launched in 2021, the Racing League is the £2 million team racing competition of ARC that is held over six Thursday evening fixtures across the UK’s leading racetracks. The 2022 Racing League will commence on 4 August …

ITV has announced that it will broadcast ‘Against the Odds’ on Tuesday 19 October a new sports documentary series co-developed and funded by Coral.   The ten-part series will showcase unique insights on the individual journeys and experiences of athletes who have risen to the top of their sports.  Each episode of Against the Odds will be presented and narrated …

Virgin Bet has secured a sponsorship agreement with the Ayr Gold Cup, along with the naming rights to the three-day Ayr Gold Cup Festival, which runs from 16 to 18 September. The highlight of ITV Racing’s live television coverage on the day, the Virgin Bet Ayr Gold Cup will be run on 18 September. In addition to the Virgin Bet Ayr Gold Cup, the sportsbook …

The Jockey Club is reportedly considering expanding the Cheltenham Festival to include a fifth day by 2023, as the organisation looks to ‘explore every option’ to improve both the event and the sport of horse racing, according to The Telegraph. Should the Festival be expanded, it will join Ireland’s Punchestown Festival and the recently concluded Royal Ascot event, the latter …

Novibet has strengthened its marketing in the horse racing sector via an agreement with the Arena Racing Company (ARC), securing sponsorships of two fixtures. As a result of the agreement, Novibet will act as title sponsor of the Park Oaks and Derby Trials races at Lingfield racecourse, taking place on 8 May and broadcast on free-to-air ITV Racing as well …