Tag Archives: ITV Racing

Betfair severs ties with Gordon Elliott due to controversial photo

Online gambling operator Betfair has severed its connections with Gordon Elliott, after an image of the renowned Irish racing trainer sitting on a dead horse circulated on Twitter. The picture of the trainer sat on the horse, which allegedly died of a heart attack, is reported to be some years old, and first surfaced on social media on Saturday. Despite …

Read More »

Cheltenham expands broadcasting and sponsorship agreements

This year’s edition of the Cheltenham Festival will garner increased coverage on ITV Racing, whilst organisers have also found a new sponsor in WellChild. Racecourse Media Group – the rights holder to the week-long festival – usually allows its mainstream partner ITV to broadcast five races, as the final two are an important part of the contract with subscriber-based Racing …

Read More »

Paddy Power becomes headline sponsor of ITV Racing

Irish bookmaker Paddy Power has been announced as the new headline sponsor of ITV Racing, beginning on 1 January 2021. The agreement was negotiated by MediaCom, and includes broadcast, catch up, digital, social, podcast and licensing rights. In addition Flutter Entertainment brands will feature in the ITV Racing App, and Betfair will sponsor ITV Racing’s Saturday morning programme The Opening …

Read More »

ITV Racing begins contract renegotiations with UK Racing 

ITV's Ed Chamberlin and Ollie Jackson during filming in a branded Cheltenham Festival taxi during Festival Trials Day at Cheltenham Racecourse.

ITV Racing has begun renegotiations of its broadcast contract with UK racing, in which it is claiming £1.5 million in compensation for the postponement of this year’s Aintree Grand National.  Seeking to renew its contract, ITV Racing is reportedly trying to reduce its current broadcast fee of £7.5 million per season in view of this year’s disruptions.  Racecourse Media Group …

Read More »

ITV Racing to host virtual Grand National

Following the cancellation of next week’s Randox Health Grand National due to the ongoing COVID-19 pandemic, ITV Racing has confirmed that it will broadcast a virtual simulation of the race. The race, which will be broadcast at 17:00 on 4 April, will include the 40 runners who would have been most likely to take part using CGI technology and special …

Read More »

ITV Racing nets late Thurles Ireland broadcast

Updating stakeholders, ITV Racing has confirmed that it has secured a last minute deal which will see it broadcast this Saturday’s Irish horse-racing event in Thurles. The announcement follows on from news that Horseracing Ireland (HRI) would continue its race fixtures behind closed doors for the foreseeable future amidst the coronavirus pandemic. The company will broadcast five races on ITV4 with the show being presented by Ed Chamberlin alongside …

Read More »

BetVictor extends Cheltenham Gold Cup sponsorship

Online gambling operator BetVictor will renew its sponsorship of Cheltenham Racecourse’s Gold Cup for a further three years, with the deal expected to run until 2021.   The race, which will be named The BetVictor Gold Cup, takes place during the three-day long November Meeting at Cheltenham racecourse and sees runners compete for prize money worth £160,000.  Matt Scarrott, Director of …

Read More »

UKGC sheds light on BetBright abrupt closure

The UK Gambling Commission (UKGC) has issued a statement on the closure and sale of former licensed incumbent BetBright. On Wednesday 6 March, BetBright announced its closure, having sold its entire technology stack and assets to London-listed online gambling group 888 Holdings for £15 million. In its statement of closure, BetBright confirmed that all player funds and winnings would be …

Read More »

Paddy McDermott: SportCaller – Racing coming out on top for retention

SportCaller’s Paddy McDermott (Digital Performance Director) unpacks the rapid rise of free-to-play games, explaining how horse racing is reducing client churn levels and boosting customer value. _____________  The free-to-play value proposition for bookmakers is happily a clear and provable one. Chiefly, the general perception is that they provide the mechanism to acquire players in great numbers at a low cost. …

Read More »

188BET to sponsor next month’s Summer Plate Ladies’ Day

The biggest and richest racing day of the year at Market Rasen Racecourse has a new backer. Online bookmaker 188BET will become the sponsor of Summer Plate Ladies’ Day in association with Lincs FM, which this year falls on Saturday 21st July. The summer meeting regularly attracts over 8500 visitors, features the showpiece £50,000-listed steeplechase – the most valuable race …

Read More »