Tag Archives: iStore

Matthew Balch – On Mobile – How to drive organic installs using App store optimisation techniques

If you’re a marketing person, or an operator with an iOS application swimming away in Apple’s app store, the chances are that you’ve allocated time, resources and budget to improving your app’s rank in the ‘Free Sports’ category. For some operators out there, the answer to boosting app store visibility is Hollywood or sporting celebrities jumping onto would-be customers’ TV …

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