Tag Archives: Interactive Gaming

BtoBet and Captain Up strike customer loyalty partnership

SBC News BtoBet and Captain Up strike customer loyalty partnership

Cloud based gamification platform Captain Up has partnered with platform provider BtoBet to strengthen clients’ player engagement and customer loyalty capabilities. The new partners intend to develop scheduled and targeted campaigns, segmented according to user behaviour, and matching rewards and bonuses with different categories, channels and brands, among other parameters. As one half of the partnership, Aspire Global-owned BtoPart will …

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