Tag Archives: Industry Code for Socially Responsible Advertising

BGC widens operator ad codes to address digital challenges

BGC widens operator ad codes to address digital challenges

The Betting and Gaming Council (BGC) has extended its members’ safer gambling requirements for broadcast advertising to the digital sphere in the latest update to the operators’ industry code. In its seventh incarnation, the Industry Code for Socially Responsible Advertising (IGRG code) focuses on limiting the exposure of under-25s and under-18s to betting and gaming marketing content. The current commitment …

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