500.com takes on Betradar’s in-play minigames

500comBetradar, the world’s leading supplier of sports and betting-related data is pleased to announce the launch of its new In-Play Minigames product. In-Play Minigames offer a variety of real-sports game concepts with fastpaced betting cycles. With Asian sports lottery 500.com, Betradar’s first customer has already successfully launched Betradar’s latest gaming innovation.

Betradar betting solutions are currently supplying in-play data for more than 50,000 soccer and tennis matches annually with live odds for over 100 different bet types. With In-Play Minigames, Betradar makes use of the existing live sports data by combining this data with fast-paced casino game concepts. The result is an innovative series of four live sports betting games, which will be extended in the near future, providing punters a new, immersive and fun betting experience.

Betradar’s Managing Director of Sales, Erik Lorenz commented: “With In-Play Minigames, we are taking the next step in the gamification of live betting. Customers demand new entertainment products and services from betting operators and this is exactly what we provide with In-Play Minigames. With a new betting cycle starting every 3 minutes in average, we convert any live event to a thrilling gaming experience.”

In-Play Minigames are available as web widgets, ideally placed into the bookmaker’s website sidebar and as full screen web apps for mobile. The integration into any existing or new bookmaking infrastructure is facilitated with a seamless eWallet integration using Betradar’s new Remote Game Server (RGS), launched beginning of this year.

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