Tag Archives: In play betting

In-play betting study highlights links to negative immersive behaviour

New research released has revealed that people who engage in live betting on sporting events show increased involvement in watching live sport, but also drink more alcohol and show a higher incidence of problem gambling behaviours. The collaborative study between Nottingham Trent and Bilbao University examined the motivations behind the consumption of sport by fans, and how emotional involvement in …

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10Bet’s Oshri Kostiner: Providing the best In-play football UX

10Bet

With the World Cup fast approaching, the goal of operators is to establish themselves as their players’ online home in the run-up to Russia, writes 10Bet CMO Oshri Kostiner. The key to achieving this ‘online home’ is to offer the most complete experience, both during the tournament and beyond, covering everything from the most intuitive user experience and widest possible …

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LSports – Elevating sports data with the launch of the ‘new generation product’

Increased levels of data within the consumption of sports have not only opened the door for an evolution in sports betting, but have also dramatically expanded the needs of sportsbook operators. For many suppliers, keeping up with the fast paced elevation of operator desires has proved challenging, but for LSports, aiming to supply accurate and innovative sports related data products …

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Jacob Lopez Curciel – OPTIMA – Developing an In Play horse racing product to capture the eye

In play - Copyright: gabe123 / 123RF Stock Photo

Last month, SBC Events marked a landmark year in horse racing with a dedicated full day conference track at Betting on Sports, held at the Olympia Conference Centre in London. As part of the ‘Betting on Racing’ track, the ‘After the off – Opportunities in live betting’ session facilitated a high-level discussion around the opportunity to engage new punters with …

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Betclic rolls out Betgenius in-play solutions across its sports betting portfolio

French sports betting operator Betclic Everest Group (Betclic) has informed the market, that it has selected Betgenius (Genius Sports subsidiary) as its lead in-play trading partner across its Betclic and Expekt brands. The operator informs that it has agreed a three-year deal with Betgenius, which will see it gain more than 130,000 in-play events per annum published across its sports …

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Paddy Power innovation: One Touch & Track My Bet

Paddy Power has released its latest innovation, One Touch, with a focus on improving the ease with which users are able to place live bets.  A statement on its launch summarised many users’ issues with in-play betting in that it’s overly time consuming with action affecting the bet you may wish to place with every second that passes. The bookmaker claims …

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Perform Group launches RunningBall Odds Store

Digital sports content and media group Perform has launched a new concept in odds provision. The RunningBall Odds Store has been created in partnership with William Hill, Sporting Solutions and Wettbuero. This is an innovative new service which will provide operators in the sports betting market access to a range of in-play odds from multiple providers via one unified API. The proprietary software, created …

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Sportsbet adds in-play betting markets

The Australian subsidiary of Paddy Power, Sportsbet has added the popular in-play betting function to its offering.  In-play betting is made complicated in Australia due to the 2001 Interactive Gambling Act which restricts in-play bets to personal ones made at betting shops, or via a phone line. Betting operators get around this in a variety of ways, the likes of …

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bettingexpert launches Bookmaker Finder feature

Super affiliate bettingexpert.com has developed a simple new interface that will allow punters to find the bookie bonuses that are relevant to them. Called Bookmaker Finder, the new product allows users to search for the type of bonuses that they want from a database of over 30 bookmakers. It also provides payout comparisons across 9 of the most popular UK …

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