Tag Archives: IAB

Dorothy Creaven – Element Wave – Brazil 2014 focusing & valuing player engagement

SBC News Dorothy Creaven - Element Wave - Brazil 2014 focusing & valuing player engagement

The FIFA World Cup is the largest international sporting event on the planet and smartphone-owning football fans everywhere will be using their mobile devices to play an important role in their World Cup experience. According to a new international study released from the IAB, “2014 World Cup: A Global Mobile Perspective,” over 48% of World Cup audiences will follow the …

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