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Alex Fletcher: eSports Insider – Winning with eSports Advertising

November 20, 2015

Buoyed by interconnected global regions, high profile tournaments with impressive prize pools and an explosion of livestreaming, through platforms such as Twitch, an entirely new entertainment experience has been born. Media research firm Newzoo is expecting the esports industry to generate more than $765 million by 2018 with the number of competitive-gaming enthusiasts reaching 165 million. In that light, advertisers will …

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