Online gambling operator Betway has been confirmed as the exclusive sport betting partner of Hertha Berlin as part of a three-year agreement. The partnership, according to Betway, was brokered by SPORTFIVE and demonstrates its commitment to the German market and the Bundesliga. Commenting on the deal, Anthony Werkman, Betway CEO, said: “Our brand is well known among football fans in …
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Manchester United seeks £9m compensation from MoPlay agents
Manchester United has filed a US civil complaint against Select Management Resources a marketing representative of online bookmaker MoPlay, seeking $11 million (€9m) in compensation over unpaid sponsorship income. Sanctioned with Atlanta’s federal court against Select founder Roderick Aycox, Man Utd disputes its 2018 ‘global sponsorship agreement’ with Addison Global the operating company of MoPlay, which maintains Select and Aycox …
Read More »MoPlay joins Hertha Berlin as official sports betting partner
MoPlay has unveiled a new multi-year agreement with German Bundesliga club Hertha Berlin, which sees the firm become official sports betting partner. Following the organisations recent launch within Germany, MoPlay is striving to “upgrade the game,” via a mobile first strategy to provide customers with a fast, simple, personal and secure service. Juergen Reutter, MoPlay CEO, explained: “Securing a sponsorship …
Read More »Bundesliga clubs secure betting and gaming sponsorships deals
It has been a busy close season for German football, with a trio of Bundesliga clubs all securing fresh sponsorships, or renewals, with a number of online sports betting and gaming firms. VfB Stuttgart is one such example having agreed a deal with sports betting providers Betano, who become a premier partner of the club, in a deal which will …
Read More »Franz Ömer – bet-at-home: Standing out in a thriving German market
European online betting operator bet-at-home has benefited from growth in online betting markets, achieving record growth in its yearly results for 2017. Record annual results, paired with continued online growth position the company strongly as it approaches a key period in 2018, with the conclusion of the European football season and the commencing of the Russian World Cup. Bet-at-home CEO …
Read More »Tipico scores German Football League sponsorship coup
Tipico has agreed a sponsorship deal with the German Football League (DFL) until the end of the 2020/21 season. As part of the agreement, which was brokered with the Bundesliga International subsidiary of the DFL and is effective immediately, the online casino and sports betting provider will receive rights to use the leagues’ respective logos in its advertising campaigns. From …
Read More »Willkommen… Betting’s football shirt solace in Germany
In the realm of sports sponsorship, at least, the online gambling sector is finding a more relaxed attitude to shirt sponsorship in Germany than it is in the increasingly riven UK __________________ Away from the numerous cry havocs and blasts of war echoing in our ears as the debate in the UK around gambling reaches yet another pitch it is …
Read More »Marketing expenses outpace revenue growth for Bet-at-home
Bet-at-home enjoyed a successful third quarter in part due to the European Championships, but it still saw its marketing expenses outpace gross gaming revenue growth for the nine months to September. The Austrian, German and Eastern European-facing operator saw gross gaming revenues for the nine-month rise nearly 15% to €100.4m. Net revenue after gaming taxes and VAT rose 13.5% to …
Read More »bet-at-home high visibility strategy targets + €130 million in revenues for 2016
Issuing a Q1 2016 (period ending 31 March) market update, Frankfurt Xetra-listed European sports betting operator bet-at-home AG recorded group revenues of €30 million up 6.4% on corresponding 2015’s €28.4 million. Despite reporting an improved revenue performance for its 2016 opening, bet-at-home would declare an EBIT of €7.3 million (Q1 2015: €9.6 million). The operator detailed that period marketing costs …
Read More »bet-at-home confident of hitting 2015 targets following 79% earnings boost
Updating the market on its H1 2015 performance, European sports betting operator bet-at-home AG has announced increased EBITDA earnings of €16.6 million up 79% on 2014’s H1 €7.2 million records. Company governance stated that its strong earnings performance, had been driven by improvements in revenue and operational efficiency. bet-at-home would record a gross revenue increase of 6.9% to €57 million …
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