HBA Media (HBA) has secured sports-network coverage in every major continent for the Breeders’ and Melbourne Cups. This weekend, the two-day Breeders’ Cup World Championship (3 – 4 November) returns to Santa Anita Park in Arcadia, Calif, marking the 40th year of the event. Meanwhile, Australia’s greatest horse racing festival – the Melbourne Cup Carnival – also begins at Flemington …
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HBA Media has renewed its distribution rights to the Breeders’ Cup World Championships on a multi-year basis. Covering the 2022, 2023 and 2024 events, the renewal of HBA’s contract with the fixture marks the 10th year of the partnership and covers exclusive linear and digital distribution. The upcoming 2022 edition of the tournament will take place from 4-5 November at …
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HBA Media has facilitated a deal for the Royal Ascot to gain increased exposure to over 170 territories throughout this week. Reaching all major continents, the media rights company has allowed for the ‘showpiece’ of international horseracing in the UK to have coverage from more than 20 broadcasters. Host broadcaster ITV Racing is presenting the competition in a daily five-hour …
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International media rights agency, HBA Media, has been appointed as the global horseracing distribution partner of France Galop in a four-year agreement. The firm will control the steeplechase and flat racing authority’s racing portfolio in a bid to ensure global broadcast and multi-platform distribution for the Qatar Prix de l’Arc de Triomphe and a further 26 Group 1 and Group …
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Sky Sports Racing has been granted exclusive coverage for America’s Pegasus World Cup Championship Invitational Series, which will see the broadcaster show the racing to UK and Irish audiences. The announcement comes as the race meeting is due to be shown in both Africa and the Carribean for the first time. Forty-eight countries in Africa will be newly served by …
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Ascot Racecourse has secured a five-year agreement with HBA Media which will see the international horse racing media rights agency market the Berkshire racecourse’s global media rights. The agreement, which begins this month, will mean that HBA Media will assume responsibility for the distribution of Ascot’s non-betting international media rights portfolio to include Royal Ascot, as well as all Flat …
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