Betfair has linked up with Press Box PR in organising what has been described as a ‘world first’ horse race which predicts the winner of the 2022 FIFA World Cup. Called the Betfair Race to the World Cup Stakes, the digital PR agency staged the race at Haydock Park Racecourse last Saturday which featured six runners, representing the top teams …
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Betfred launches new campaign across sporting portfolio
Bookmaker Betfred has launched a new TV advertising campaign covering a range of sporting events and featuring owner Fred Done. Seven new commercials have been produced and they feature nine different sports. The adverts were shot on location at Haydock Park Racecourse, Old Trafford Cricket Ground, Nottingham Greyhound Stadium, Widnes Vikings’ stadium and Liverpool Olympia. Betfred’s Head of Marketing Gemma …
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