Italy’s AAMS – Customs & Monopolies Agency has confirmed that Gruppo SISAL will maintain the concession of the SuperEnalotto weekly numbers lottery. The decision was confirmed by AAMS Secretary Dr Benedetto Mineo, who submitted an update through the government’s Official European Gazette to confirm that SISAL will maintain its position for a further nine years. AAMS’ decision is undertaken following …
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Scientific Games confirms Turkish National Lottery win
Nasdaq-listed gambling technology group Scientific Games Corporation (SGC) has secured the lead systems supplier contract for the newly reformed ‘Milli Piyango’ – Turkey’s National Lottery. The company’s instant win catalogue and Wave retailer terminals have been selected as core systems by the winning joint venture of Italian gambling operator Gruppo Sisal and ‘Şans Dijital’ – the digital division of Turkish multi-media conglomerate …
Read More »SISAL Italia secures ‘big win’ through SuperEnalotto contract
Italian gambling operator Gruppo SISAL has confirmed that it will continue to operate Italy’s ‘SuperEnalotto’ lottery concession for a further nine years. SISAL continues to service its lead lottery contract having submitted to Italy’s Customs & Monopolies Agency (AAMS) a €222 million tender combined with a further 0.5% commission on ticket sales. Italian industry news source AgiproNews reports that SISAL’s …
Read More »Sisal Matchpoint ups digital marketing dynamics with Betgenius
Italian betting firm Gruppo SISAL has selected industry data and software provider Betgenius as the lead marketing programmatic partner for its flagship Matchpoint Italia subsidiary. The marketing partnership will see Betgenius data and insights technologies enhance Matchpoint digital acquisition campaigns, optimising player targeting, messaging and promotions. Moving forward, the Matchpoint brand will integrate Betgenius’ industry-specific programmatic media trading desk, which …
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