Tag Archives: Graphyte

Graphyte and Bannerflow launch Retarget joint venture

Identifying a gap in the delivery of personalised display content, AI-led personalisation platform Graphyte and igaming display advertising platform Bannerflow have announced a new joint venture.  The new project, Retarget, will function as a real-time personalised display retargeting platform, providing personalised display content across third party channels and publishers. By launching the solution, the duo aim to offer operators the …

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Graphyte engineers first pin-point search engine for betting & igaming

Sports betting innovation studio Graphyte has proclaimed that it has developed the industry’s first ‘fit-for-purpose’ betting and gaming search engine.  Named ‘Smart Search’, Graphyte built its AI-powered search engine after noting the frustrations of operators, who had been utilising standardised search components to cater for customers querying complex terms related to betting markets, games, promotions, and pages. Leveraging its proprietary …

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