Tag Archives: Graphyte AI

Entain deploys Graphyte CX across all UK igaming brands

Industry CX and innovation studio Graphyte AI has secured a major partnership extension as Entain Plc confirms that it will continue to utilise Graphyte as its lead customer personalisation software provider. The FTSE100 gambling group begun to work with Graphyte in 2019, charged with developing a customised real-time personalisation platform for Ladbrokes Casino. The partnership has been expanded to include …

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Graphyte aims for Netflix personalisation by launching ‘Intelligent Layouts’

Betting real-time personalisation and engineering studio Graphyte has announced the launch of its latest product ‘Intelligent Layouts’, an innovation delivering operators’ complete personalised customer engagements across their web and app portfolios. Launching Intelligent Layouts, Graphyte aims to arm incumbents with ‘Netflix style personalisation‘ functions tailored for diverse player sports and market preferences sought after by betting customers. In its development, …

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‘True in-play personalisation’ – Graphyte AI founders seek to crack betting’s toughest nut

New industry data science and engineering development studio ‘Graphyte AI’ seeks to solve online betting’s ‘in-play customer personalisation conundrum’,  a key dynamic for sector leaders in 2019. Graphyte AI is founded by the enterprise team of former Ladbrokes Coral sports data and customer insights directors’ Damien Evans (CEO) and Rob Davis (CTO), delivering relevant personalised experiences administered within betting’s live environment, optimising end-to-end …

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