Embattled Caesars Entertainment Corporation (CEC) has agreed to sell its mobile and social gaming asset Playtika Studios to a multi-party Chinese consortium led by Shi Yuzhu (Founder of Giant Interactive Group) in a $4.4 billion all-cash deal. Updating the market on Sunday, CEC governance stated that it had entered a ‘definitive agreement’ for the sale of Playtika a core part …
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Shi Yuzhu led consortium eyes Caesars Interactive acquisition
Bloomberg Technology has reported that a Chinese consortium led by tech billionaire Shi Yuzhu (Founder of Giant Interactive Group) is in talks to acquire Caesars Interactive from Caesars Entertainment Corp (CEC). The Yuzhu-led group has entered negotiations with CEC governance following an auction process with CEC targeting a $4 billion valuation for its asset. Undisclosed deal insiders have stated that …
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