Tag Archives: George Shamugia

George Shamugia, Singular: How the COVID-19 pandemic has shaped Nigerian sports betting

During the recent quiet period with sports events cancelled and betting shops being forced to close their doors, virtual sports have played a crucial role in minimising the negative impact of COVID-19 for so many operators, particularly in Europe. So why has Africa fallen behind? George Shamugia, CEO of Singular, identifies a couple of “major culprits” for why Nigeria – …

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George Shamugia, Singular: Leveraging global trends with an omnichannel approach

As the use of online sports betting continues to grow, many within the industry have shifted their focus towards delivering a more digital product. However, Singular explained that the retail sector still plays a crucial role in reaching new audiences.  Singular’s CEO George Shamugia explained to SBC that it is through ‘leveraging global trends’ and the establishment of a dedicated …

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