Tag Archives: Gala Spins

Entain deploys Graphyte CX across all UK igaming brands

SBC News Entain deploys Graphyte CX across all UK igaming brands

Industry CX and innovation studio Graphyte AI has secured a major partnership extension as Entain Plc confirms that it will continue to utilise Graphyte as its lead customer personalisation software provider. The FTSE100 gambling group begun to work with Graphyte in 2019, charged with developing a customised real-time personalisation platform for Ladbrokes Casino. The partnership has been expanded to include …

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GVC finalises Ladbrokes Coral migration

Diversified Entain rides out 2020 retail storms

GVC Holdings has reached a ‘milestone’ after confirming that it has completed the migration of Ladbrokes onto its proprietary technology platform. The Ladbrokes migration marks the final stage of a ‘complex integration process’ after acquiring the brand in 2018. All brands acquired by GVC have now been migrated onto the GVC platform, including Ladbrokes, Coral, Gala Bingo, Gala Casino and …

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