Buzz Bingo has announced that it will close nine of its 91 clubs due to an “ongoing and challenging operating environment”. The closures will impact a likely 151 staff members of the bingo operator’s 2,500 UK workforce, to whom “Buzz is committed to supporting at this difficult time”. Media was informed that Buzz will proceed to close down its venues …
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Optimove acquires AI top dog Graphyte
Optimove has acquired automated personalisation studio Graphyte, with a view of bolstering the personalisation and machine learning capacities of its CRM marketing platform for igaming and sports betting. Founded by former Ladbrokes engineer Damian Evans in 2018, Graphyte is a London-based engineering studio that has specialised in building customised real-time personalisation tools for industry incumbents. Since its establishment, Graphyte has …
Read More »Gala Bingo appoints Neverland to refresh legacy image
Gala Bingo the flagship UK bingo room of Entain Plc has appointed Neverland as its new lead creative agency, charged with ‘re-establishing its iconic brand with UK audiences’. The decision sees Neverland takeover Gala Bingo’s creative advertising strategy from incumbent Antidote – who last year won an agency pitch to lead the creative development of the £13 million valued advertising …
Read More »Gala Bingo continues brand makeover with Ice Queen
Gala Bingo has debuted ‘Ice Queen’, the next TV advertising instalment of its nationwide ‘Bingo like a Boss’ campaign. Last year, Entain Plc ordered a refresh of Gala Bingo’s marketing to reconnect the heritage brand with UK bingo audiences. London-based Antidote was appointed as Gala Bingo’s new creative marketing agency, winning the £13 million valued advertising account. The ‘Bingo like …
Read More »Caledonia sells majority stake in Buzz Bingo to ICG for a nominal amount
FTSE250 Caledonia Investments has disclosed that it has sold its majority stake in Buzz Bingo to asset management fund Intermediate Capital Group (ICG) for a ‘nominal amount’. The London private investment trust has served as Buzz Bingo majority shareholder since 2015 – acquiring the Gala Bingo brand for £240 million ahead of previous owner Gala Coral’s merger with Ladbrokes Plc. …
Read More »APPG calls for TV to end its daytime relationship with gambling
Pressure is being placed on UK broadcasters to end the sponsorship of daytime TV programmes by gambling operators. The All-Party Parliamentary Group on Gambling-Related Harm (APPG) has revealed that it has written to the bosses of ITV and Channel 5 urging the broadcasters to end all daytime sponsorship promoting gambling. The APPG stated that it was deeply concerned that gambling …
Read More »MGM confirms ‘compelling’ proposal for Entain shares
US casino giant MGM Resorts International has confirmed that it has proposed a merger with its US sports betting and igaming partner Entain plc, but has refused to say if a firm offer to acquire the company will follow. It has also been confirmed that the offer consists of 0.6 MGM shares for each Entain share, representing a value of …
Read More »MGM Resorts makes moves to acquire Entain Group
US casino giant MGM Resorts is attempting to acquire the Entain Group, the new name for the recently rebranded GVC Holdings, according to the Wall Street Journal. Entain operates several global gaming brands, including Ladbrokes, Coral, Bwin, PartyPoker , SportingBet, Gala Bingo, Eurobet and Betboo, but is already a partner with MGM in the burgeoning US sports betting and gaming …
Read More »GVC finalises Ladbrokes Coral migration
GVC Holdings has reached a ‘milestone’ after confirming that it has completed the migration of Ladbrokes onto its proprietary technology platform. The Ladbrokes migration marks the final stage of a ‘complex integration process’ after acquiring the brand in 2018. All brands acquired by GVC have now been migrated onto the GVC platform, including Ladbrokes, Coral, Gala Bingo, Gala Casino and …
Read More »Gala Leisure completes £40m rebrand to Buzz Bingo targeting new audiences
Legacy UK bingo operator Gala Leisure has announced that it has completed its full £40 million makeover to ‘Buzz Bingo’. Gala Leisure, the former bingo subsidiary of Gala Coral, which was sold to private equity firm Caledonia Investments in December 2015 for £240 million, will now operate its 103 UK clubs under the Buzz Bingo domain. Furthermore, this week sees …
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