SBC News Voice of the Sports Betting Industry
Industry technology supplier Playtech Plc, has deepened its omni-channel partnership with Gala Coral, confirming the launch of its legacy ‘Clover Rollover’ game across 128 UK-wide retail sites.
Playtech details that Clover Rollover is one of its most popular and recognisable games for bingo players, and will now have its gameplay extended to retail estates by applying its Playtech ONE Omni-channel strategy.
As a result, Clover Rollover will become a further Playtech seamless omni-channel game, allowing to deliver customer experience throughout all Gala Coral verticals and devices (retail, mobile. desktop).
To cater to the requirements of different licensees, Playtech has developed both Category B3 and Category C game versions for retail clubs to distribute. Details that Playtech within days of initial launch across Gala Bingo retail sites, both versions of the game are already proving incredibly successful with their audiences.
Shimon Akad, COO, Playtech, commented on Clover Rollover developments “We are delighted to announce the launch one of our most popular and iconic online bingo slots into Gala Bingo’s retail estate, as part of our continued commitment to seamless Omni-channel gaming.
In 2017, Playtech began to develop new ‘cross-channel’ gaming content, with the omni-channel launch of its popular Tiki Paradise slot.
“This is just the beginning. Clover Rollover is the first online bingo title to migrate to retail and marks the beginning of an exciting new chapter for Playtech bingo and one that we are certain will be hugely popular with our licensees and their players.”
