Tag Archives: FTP

SBC Summit Barcelona – Digital: Winning with Free-to-Play

SportCaller

Fresh from his #SBCSummitBarcelona presentation, SportCaller MD Cillian Barry (pictured) unpacked the progressive rise of free-to-play (FTP) as a global force and a vertical in its own right. In our lifetimes, no chapter change has been as stark as when COVID-19 flipped the script, sending shockwaves and plot twists throughout every industry imaginable. Of course, the gambling sector was no …

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Nathan Rothschild: GTG Network – Why Free-to-Play is lockdown’s most valuable lesson

As the resemblance of a sports calendar remerges for 2020, the global lockdown has asked serious questions of bookmakers’ customer engagement and long-term retention capacities. Nathan Rothschild, co-founder of sports betting innovation studio GTG Network, lays out why under the toughest business conditions, free-to-play (FTP) games and content have proved their value beyond simple concepts. ____________________ The near-total wipe-out of …

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SBC Digital Summit: FTP games not a stop-gap until normal service resumes – Cillian Barry

Koerl

Speaking on the Leadership in Betting track on day one of the SBC Digital Summit, SportCaller’s Managing Director Cillian Barry outlined five key points which look at how free-to-play (FTP) games can boost engagement and retention with audiences during the live sport shutdown. During his presentation Barry looked at how the changing industry might transition from the current situation under …

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CRM is set for a red-letter day in 2020 with the right FTP solution

SportCaller

SportCaller Performance Director Paddy McDermott examines the rapidly changing marketing landscape for bookmakers, and explains how a flexible FTP platform can best sit within this framework. Gambling operators, and their tactics for acquiring and retaining players, continue to face a sustained period of scrutiny and attack. This is coming from regulators, certain elements of the press and numerous lobbying groups …

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SportCaller darts game kicks off Coral’s £1m Smart Money Series

Darts - Copyright: sergign / 123RF Stock Photo

Coral’s £1m Smart Money Series, a free-to-play (FTP) set of games powered by SportCaller, will take centre stage as the PDC World Darts Championships gets underway tonight in London. The first offering of the series, which is set to continue throughout 2019, asks players to answer 10 ‘prediction teasers’ related to the action at the Alexandra Palace. Players can enter …

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InCrowd’s John O’Connor: Delivering betting-based engagement for fans and sports brands

InCrowd

Since the end of the domestic football season, InCrowd has been working with Sky Sports to raise anticipation levels for the FIFA World Cup in Russia.   The fan marketing platform provider forged a successful partnership with the “multimedia colossus” to develop ‘Road to Moscow’, an interactive pre-tournament predictor game which saw 9% of those who played backing England to …

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Cillian Barry: SportCaller – Making ‘free-to-play’ a viable option for bookmakers

As an industry discipline, free-to-play (FTP) mechanisms have had a difficult relationship with bookmakers and their day-to-day operations. Nevertheless, Dublin-based games developer SportCaller believes that its tailored FTP portfolio has cracked the conundrum of offering free incentives for building audiences and effective engagement.  SBC speaks to Cillian Barry, Founder & MD of SportCaller, on why FTP is still a relevant …

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