Tag Archives: FTP

Sky Bet expands FTP suite with Incentive Games

SBC News Sky Bet expands FTP suite with Incentive Games

Sky Bet has linked with Incentive Games, as the operator looks to tap into the igaming industry and free to play games to elevate player engagement. As a result of the collaboration, the operator will launch Match 5 as the firm looks to elevate the crossover from igaming to sportsbook. John Gordon, CEO and Co-Founder of Incentive Games, said: “We’re incredibly …

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Splash Tech appoints games guru Ben Starr as first Chairman

SBC News Splash Tech appoints games guru Ben Starr as first Chairman

Splash Tech has confirmed the appointment of Ben Starr as inaugural company Chairman to help guide the strategic vision and commercial growth of the free-to-play (FTP) and customised games studio.  A figurehead in games development and player engagement, Starr is the founder of multiple igaming enterprises, including Jumpman Gaming, 15 Marketing Ltd and OhMyBingo. Starr joins Splash Tech having recently …

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Incentive Games forms new FTP alliance with FSB

SBC News Incentive Games forms new FTP alliance with FSB

Incentive Games continues its strong 2021 commercial momentum, securing a licensing and distribution arrangement with FSB Technology of its free-to-play (FTP) betting-related games content. Under terms of the arrangement, sportsbook platform provider FSB will promote Incentive Games FTP suite to new and existing partners, helping them optimise their customer acquisition channels and marketing campaigns. FSB has backed betting innovation studio …

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SBC Summit Barcelona – Digital: Winning with Free-to-Play


Fresh from his #SBCSummitBarcelona presentation, SportCaller MD Cillian Barry (pictured) unpacked the progressive rise of free-to-play (FTP) as a global force and a vertical in its own right. In our lifetimes, no chapter change has been as stark as when COVID-19 flipped the script, sending shockwaves and plot twists throughout every industry imaginable. Of course, the gambling sector was no …

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Nathan Rothschild: GTG Network – Why Free-to-Play is lockdown’s most valuable lesson

SBC News Nathan Rothschild: GTG Network - Why Free-to-Play is lockdown's most valuable lesson

As the resemblance of a sports calendar remerges for 2020, the global lockdown has asked serious questions of bookmakers’ customer engagement and long-term retention capacities. Nathan Rothschild, co-founder of sports betting innovation studio GTG Network, lays out why under the toughest business conditions, free-to-play (FTP) games and content have proved their value beyond simple concepts. ____________________ The near-total wipe-out of …

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SBC Digital Summit: FTP games not a stop-gap until normal service resumes – Cillian Barry


Speaking on the Leadership in Betting track on day one of the SBC Digital Summit, SportCaller’s Managing Director Cillian Barry outlined five key points which look at how free-to-play (FTP) games can boost engagement and retention with audiences during the live sport shutdown. During his presentation Barry looked at how the changing industry might transition from the current situation under …

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CRM is set for a red-letter day in 2020 with the right FTP solution


SportCaller Performance Director Paddy McDermott examines the rapidly changing marketing landscape for bookmakers, and explains how a flexible FTP platform can best sit within this framework. Gambling operators, and their tactics for acquiring and retaining players, continue to face a sustained period of scrutiny and attack. This is coming from regulators, certain elements of the press and numerous lobbying groups …

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SportCaller darts game kicks off Coral’s £1m Smart Money Series

Darts - Copyright: sergign / 123RF Stock Photo

Coral’s £1m Smart Money Series, a free-to-play (FTP) set of games powered by SportCaller, will take centre stage as the PDC World Darts Championships gets underway tonight in London. The first offering of the series, which is set to continue throughout 2019, asks players to answer 10 ‘prediction teasers’ related to the action at the Alexandra Palace. Players can enter …

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InCrowd’s John O’Connor: Delivering betting-based engagement for fans and sports brands


Since the end of the domestic football season, InCrowd has been working with Sky Sports to raise anticipation levels for the FIFA World Cup in Russia.   The fan marketing platform provider forged a successful partnership with the “multimedia colossus” to develop ‘Road to Moscow’, an interactive pre-tournament predictor game which saw 9% of those who played backing England to …

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Cillian Barry: SportCaller – Making ‘free-to-play’ a viable option for bookmakers

SBC News Cillian Barry: SportCaller - Making 'free-to-play' a viable option for bookmakers

As an industry discipline, free-to-play (FTP) mechanisms have had a difficult relationship with bookmakers and their day-to-day operations. Nevertheless, Dublin-based games developer SportCaller believes that its tailored FTP portfolio has cracked the conundrum of offering free incentives for building audiences and effective engagement.  SBC speaks to Cillian Barry, Founder & MD of SportCaller, on why FTP is still a relevant …

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