PA Betting Services (PABS) has announced a partnership with Miami-based fantasy sports brand, No House Advantage, to provide Formula One content to its platform. As part of the new deal, No House Advantage will obtain real-time Formula One data. This includes fixtures, results, lap-by-lap updates, driver profiles, championship standings and further stats. Danny Speck, Business Development Executive of PA Betting …
Read More »
Betby has further expanded its offering of sports betting markets, incorporating Formula One into its product range. The sportsbook supplier has added 20 new betting markets to its offering via the addition of F1 events, as it seeks to further expand its services. Betby plans to make its F1 sportsbook product live ahead of the French Grand Prix, which takes …
Read More »
William Hill has secured a boost for its sports-focused marketing and branding strategy, partnering with Sky Sports News. According to a LinkedIn post from company UK Managing Director Alexis Zambolou, the deal will see William Hill sponsor Sky’s sports news broadcasts for the next football season. The deal marks William Hill’s first sponsorship arrangement since officially becoming a subsidiary of …
Read More »
Online and mobile wagering platform, DRF Bets, has revealed that it is to sponsor Alfa Romeo F1 Team ORLEN for the 2022 Formula One racing season. The partners have stated that the deal will see the DRF Bets logo featured on the Swiss-based team’s car, as the firm also gains ‘VIP access’ to all races and further branding opportunities. DRF …
Read More »
Aristocrat Leisure has made progress in its prospective acquisition of Playtech, after stakeholders of the latter company voted in favour of selling its Finalto financial trading division to Gopher Investments. The disposal of Finalto to Gopher was cited as a ‘key condition of aristocrat’s offer’ for the whole of the Playtech business, and has been welcomed by the gaming content …
Read More »
Asia-focused sports betting operator 188Bet has forged partnerships with two top-flight European football clubs, Liverpool FC and FC Bayern Munich. The three-year agreements with the Premier League and Bundesliga clubs will enable 188Bet to significantly enhance its European sports-oriented branding and marketing operations. Marking 188Bet’s first Premier League sponsorship in five years, the operator will gain brand awareness across Asia …
Read More »
Eddie Jordan, the Irish businessman who made his name in Formula One management and analysis, is leading a $1 billion bid for Scientific Games’ OpenBet sports betting division, according to The Currency. The planned takeover was reportedly confirmed by former Australian Formula One racing driver Mark Webber in an Instagram post, describing the development as ‘a mega acquisition in gaming’. …
Read More »
Entain has announced plans to double investment in its in-house game studios to accelerate content development across several international markets, including the UK, the Baltics and the US. New content will include ‘first of their kind’ free-to-play slot tournaments, which so far have seen over 30,000 UK-based Entain customers take part in June following the launch, whilst international customers of …
Read More »
We’re just three weeks away from a European Championship with a difference, although seeing England as short as 5/1 with some bookies is at least a sign that some things never change. As fans return to the stadiums, albeit on a reduced level, will we see a reversal of the near ‘wiped’ home advantage in fanless football? Hopefully not for …
Read More »
Sports betting and entertainment group Entain Plc’s PartyCasino and PartyPoker brands have entered into a multi-year partnership with the McLaren Racing team. The alliance, which is built on ‘a shared track record of delivering entertainment through cutting-edge innovation’, according to a joint statement, will be underpinned by a common approach to safety and responsibility. From the Monaco Grand Prix onwards, …
Read More »
SBC News Voice of the Sports Betting Industry