October 30, 2023
Betsson AB has demonstrated great strength in its recent marketing strategies, utilising geo-targeting, age-gating technology, and more – resulting in the firm taking home the Marketing Campaign of the Year Award at SBC Summit Barcelona 2023. The group’s ‘Engaging Fans Beyond the Final Whistle’ recognised the unique scheduling of the 2022 Qatar World Cup, whilst leveraging its partnership with the …
Read More »November 15, 2017
Kenyan sports betting operator, SportPesa has agreed a five-year deal to become an official partner of Football Manager. As part of this innovative partnership, SportPesa will receive in-game advertising during match simulations and dual-branded content will appear on the operator’s growing social media channels. Speaking about the partnership, Shaun Simmonds Head of Marketing for SportPesa said: “We’re thrilled to finalise …
Read More »January 23, 2017
BetBright has tapped into an online community with ‘an almost cult-like following’ by sponsoring the FM17 project by the Set Pieces. The FM17 project is the brainchild of two Football Manager addicts, Ian Macintosh and Alex Stewart, who both acknowledge that they are past the ‘traditional age parameters’ for Football Manager players. Macintosh and Stewart have taken control of teams in …
Read More »January 25, 2016
It has been revealed that fantasy football operator Mondogoal has signed its latest partnership with Sports Interactive. As the studio behind the world famous and adored Football Manager, this deal is a big bit of business for Mondogoal in that Sports Interactive will now offer its customer base the opportunity to play its daily fantasy football games. In addition Mondogoal …
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| IDE | 1 year 24 days | Google DoubleClick IDE cookies are used to store information about how the user uses the website to present them with relevant ads and according to the user profile. |
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| Cookie | Duration | Description |
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| _v__chartbeat3 | never | No description available. |
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| AWSALBTGCORS | 7 days | No description available. |
| b | 10 years | No description |
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| xtc | 1 year 1 month | No description |
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