Tag Archives: Florian Guede

Industry in need of ‘Bonus Therapy’ ahead of Russia 2018  

As betting sign-up bonuses and bonus-led customer incentives have come under increased scrutiny from gambling regulators. How are operators adjusting to new demands on promotional transparency, and will bonuses be replaced as a customer acquisition/marketing tool? Florian Guede Chief Marketing Officer of mybet states that bonuses have now become ‘a costly game of chicken, between operators and their customers’, which …

Read More »