The use of artificial intelligence has been the focus of many igaming conferences in the last few years. How can we use AI? Should we be using this technology? How will AI help streamline your business? According to James King, CEO of Flows, AI has undeniably revolutionised the user experience across multiple different industries – including iGaming. In an interview, …
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James King: Flows is hitting the jackpot on voice-activated gamification and engagement
It is becoming increasingly difficult to engage new players and retain existing bettors. But one way in which operators can tap into new player bases is through gamification tools such as jackpot tournaments. James King, CEO of Flows, sheds light on how operators can leverage Flows’ latest development, ‘Flo,’ to unlock new realms of engagement and retention. He tells us …
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