Private bookmaker Fitzdares will ‘buck the trend’ by launching a new national ‘luxury brand advertising campaign’ ahead of next week’s Royal Ascot (16-20 June). Its ‘Upgrade Your Bookmaker’ campaign will appear in UK news magazines The Spectator, The Week, national daily newspapers and the Racing Post as well as on social media and aims to focus on Fitzdares’ bespoke service …
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Countdown to Cheltenham: Fitzdares on boosting engagement ahead of The Festival
There’s less than a week to go in the Countdown to Cheltenham, and the racing industry has turned its attention to the runners and riders which are tipped for success. Speaking to William Woodhams, CEO of Fitzdares, he told SBC that the pre-Festival events such as The Fitzdares Club have been key in boosting engagement with the four-day event for …
Read More »Bet booster Kwiff promotes Charles Lee to CEO
Kwiff the sports betting app which ‘supercharges player odds’, has confirmed the appointment of Charles Lee as new Chief Executive Officer, effective since the start of 2020. Lee is promoted to CEO, having formerly served as Kwiff’s Head of Sportsbook (2018-2019), and will be tasked with leading the enterprise next stage of commercial development as the London based start-up seeks …
Read More »Fitzdares to pay out on Liverpool Premier League win
Private bookmaker Fitzdares has vowed to pay out all bets placed on Liverpool winning the Premier League this season, on the condition that the Merseyside team beat both Wolves and West Ham. Fitzdares has said that it will pay out all bets on 1 February, as Liverpool looks to be on track to win its first title since 1990. The …
Read More »Fitzdares to donate all Australian Open winnings to the Red Cross bushfire fund
Private bookmaker Fitzdares has committed to donating all winnings from the Australian Open 2020 to the Red Cross, supporting victims and emergency services countering the bush fires impacting the Gold Coast of Australia. The announcement mirrors that of tennis player Nick Kyrgios who has promised to donate $200 to the bush fire crisis for every ace he serves throughout the …
Read More »Fitzdares strengthens commitment to racing with Peterborough Chase sponsorship
Private bookmaker Fitzdares has confirmed that it will be continuing its support of the UK racing industry through its sponsorship of the upcoming Peterborough Chase in December. The bookmaker will be launching the £500,000 Best Mate Bonus to mark the 50th anniversary of the race, and to celebrate the revered jump horse, Best Mate. The half a million pound bonus …
Read More »Fitzdares bets big on ‘industry-first’ live chat app engagement
Private bookmaker Fitzdares has announced an ‘industry-first’ after launching a ‘built-in live chat function’ to support its mobile betting app. The premium bookmaker details ‘a game-changing service’ for its members, delivering a centralised hub to check prices, place bets or even ask for an opinion/advice from the Fitzdares trading team all from within the app. The launch of the live chat …
Read More »Bookmaker recognised as luxury brand
Private bookmaker Fitzdares has been recognised as one of Britain’s top luxury brands in the inaugural edition of the Walpole Power List, with Fitzdares CEO William Woodhams listed as one of the most influential people. The list, compiled in collaboration with Inzito and Coutts, has acknowledged Woodham’s work with the luxury bookmaker alongside the March launch of ‘the world’s first …
Read More »Fitzdares boosts digital muscle with FSB upgrades
UK Private bookmaker Fitzdares has confirmed that it has upgraded its online sportsbook and casino properties, utilising FSB Tech as its lead platform provider. Updating the market, FSB has integrated its flexible sports-betting solutions across the Fitzdares services, which features a highly-customisable new app, enhancing the bookmaker’s user experience and customer engagements. Delivering a key project, the FSB upgrades have …
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