Tag Archives: Felipe Ludeña

Novomatic selects Ludeña and Gubo for C-level sportsbook oversight

SBC News Novomatic selects Ludeña and Gubo for C-level sportsbook oversight

Novomatic has made two new C-level appointments for its sports betting businesses, announcing new senior executives at Greentube and ADMIRAL Sportwetten. The senior shakeup sees Felipe Ludeña vacate his position as Managing Director at ADMIRAL Sportwetten to join Greentube as Chief Sportsbook Officer.  Greentube functions as the Novomatic Interactive casino entertainment division, but maintains an active interest in sports betting …

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Genius Sports Media takes lead on Admiral Group’s sportsbook marketing campaigns

SBC News Genius Sports Media takes lead on Admiral Group's sportsbook marketing campaigns

Genius Sports Media, the publishing and advertising arm of Genius Sports, has agreed to support Admiral Group with customer engagement by launching a series of customer engagement-focused sportsbook marketing campaigns across multiple European markets. The partnership will see Admiral Group hand responsibility to Genius Sports Media for the creation, design and execution of bespoke acquisition and retention campaigns. The campaigns will …

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Novomatic appoints Felipe Ludeña as international sports betting lead

SBC News Novomatic appoints Felipe Ludeña as international sports betting lead

Gambling technology and systems provider Novomatic Group has confirmed the appointment of Felipe Ludeña as International Sports Betting Director. Ludeña joins Novomatic senior management team, from Bolsa Madrid gambling firm Grupo Codere, where he served in a number of executive positions, leading Codere’s new market initiatives for LATAM regions and further heading up the Spanish operator’s digital transformation projects. Novomatic has tasked …

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