Tag Archives: F2P

Genius Sports: Leveraging F2P games to drive acquisition and daily retention for Euro 2024

SBC News Genius Sports: Leveraging F2P games to drive acquisition and daily retention for Euro 2024

Ed Versen, Director of Client Strategy and Implementation (EMEA) at Genius Sports, outlines why F2P games are a ‘must have’ for operators that want to attract recreational audiences and convert them to real-money betting at Euro 2024. With UEFA Euro 2024 a matter of weeks away, attention will soon turn to the pre-tournament battle for new customer acquisition. Like every …

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From start-up to world domination: John Gordon on Incentive Games’ story so far

SBC News From start-up to world domination: John Gordon on Incentive Games’ story so far

The shift from chemical engineering to gambling isn’t a career change that you hear about every day. But for John Gordon, this marked the beginning of Incentive Games’ story. Now, Incentive Games is operational in more than 125 countries and looking to expand even further.  With grand plans for world domination, Gordon takes us back to the inception of Incentive …

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John Gordon, Incentive Games: we’re banning the dreaded F-word … here’s why

SBC News John Gordon, Incentive Games: we’re banning the dreaded F-word … here’s why

Writing for SBC News, John Gordon dispels the myths that Incentive Games is a Free-to-Play games provider as he walks us through the company’s unique business model. I’m banning the phrase ‘free-to-play’ in the Incentive Games office. Yes, I know what you’re thinking: “But isn’t that exactly what you do?” No. Let me explain… Some people, when they hear F2P, …

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Nathan Rothschild: GTG – Take your shot on Super Bowl LIII engagement

SBC News Nathan Rothschild: GTG - Take your shot on Super Bowl LIII engagement

A year on from PASPA’s federal repeal, liberalising the US sports betting market. Nathan Rothschild, co-founder & partner at Genius Tech Group details that Super Bowl LIII presents the industry’s first test at proving its audience engagement credentials… _______________ The usual level of excitement generated at this time of year by the Super Bowl has been compounded within the gambling …

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