William Hill has made the decision to donate all profits made from the Eurovision Song Contest towards relief efforts for displaced Ukrainians in the UK. As preparations take place for the final of the competition in Liverpool tomorrow, 100% of the profit of all bets placed in the bookmaker’s Eurovision markets will go towards the initiative, Support Ukraine. Lee Phelps, …
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Sports betting consultant and expert odds compiler Chris Pearce explains his process for scaling-up markets for minority sports, such as the Winter Olympics. As bookmakers apply standardised strategies for trading mass-market sports, pricing your niche sports correctly could be your edge with customers… Walk into any trading room and you will see football specialists, horse racing formbook students, cricket stattos …
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A year after its postponement, the Eurovision Finals return this Saturday (22 May), with European broadcasters anticipating a record-breaking audience for Europe’s live international pop contest. SBC gets the lowdown on what may well be the bookies most difficult market to price, factoring live contestants’ performances, controversial judging, cultural bias and as always Europe’s conflicting political relationships. _________________________ SBC: Following …
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The final week of pre-event trading for Eurovision 2018 (Lisbon 12 May), has seen Betfair place Cyprus’ Eleni Foureira’s ‘Feugo’ as 11/10 market favourite to win the 63rd edition of the Pan-European song contest. Eleni Foureira’s ‘Feugo’ has flipped-the-script on Eurovision 2018 trading, as the Cypriot entry was 100/1, just ten days ago. However, Betfair details that Eurovision punters have …
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Europe’s live pan-continental pop contest ‘Eurovision’ will be broadcast this Saturday night to an expected audience of +300 million. SBC gets the bookies low-down in what may be the most interesting TV/novelty market in sports betting. Bookies reveal what makes a great Eurovision contender, how politics and culture can affect the song contest and whether Britain pop’s standing will be the …
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Global expert in sports forecasting Accuscore has turned its talent to the Eurovision Song Contest and is predicting Russia to run away with the competition. The firm estimates that the rest of the top five positions will be taken by Australia, France, Ukraine and host country Sweden. Russia’s Sergey Lazarev’s You Are the Only One has been a clear favorite for a …
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Eurovision, a live pan-continental pop contest with a viewership of + 250 million which sees national audiences vote on their favourite performers, may well be betting’s most exciting novelty market! Ahead of this Saturday’s live final, SBC’s ‘Bookies Corner’ delves into the market intricacies of Eurovision 2016. Getting the full low-down from: Mirio Mella – Customer Engagement Manager- Pinnacle Sports Ed Nicholson – Head …
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Bookmakers have placed Russia’s Sergey Lazarev as early favourite to win Eurovision 2016 (Stockholm Globe Arena 14 May). Desperate for victory at the 61st edition of the Pan-European song contest, Russia announced Lazarev as its official Eurovision contestant last December. Since the announcement, the 32-year-old Muscovite has been touring Russia performing Eurovision entry ‘You Are the Only One’. The extensive …
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This Saturday 23 May, the Vienna Wiener Stadthalle arena will host the 60th edition of Eurovision, the world’s largest international song contest. 27 of Europe’s pop talents will compete to win the song contest awarded to Austrian drag queen sensation Conchita Wurst in 2014. Eurovision heavyweights Sweden have been placed as early favourites with entry Mans Zelmerlow ‘Heros’ leading bookmaker’s …
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