The emergence of a global eSports marketplace has produced eye-popping projections that are beginning to capture awareness and attention from more and more of the mainstream public. However, quantitative market numbers do not communicate an actionable context for capturing the eSports opportunity; instead, this is found through comprehension of the underlying community. _________________________________ Competitive gaming: A community platform Depictions of the worldwide viewing …
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Alex Fletcher – eSports Insider – eSports Marketing: Terms & Conditions…
Continuing SBC eSports Insider series, industry analyst and commentator Alex Fletcher (Founder of Entive Group) details the sectors unique characteristics and conditions which can create both marketing opportunities and pitfalls for its ambitious business incumbents….. To define eSports marketing, it is imperative to identify its distinguishing characteristics. As a competitive activity, enjoyed by millions across the globe, eSports carries several identifiable elements. Below is a …
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