On Thursday night, Rangers FC qualified for the 2022 Europa League final, beating match favourites RB Leipzig 3-1 on the night (3-2 on aggregate) at Ibrox to make it through to the final against Eintracht Frankfurt in Seville on May 18. It will be the club’s first European final in 14 years, and Giovanni Van Bronckhorst’s men will be aiming …
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Betway commits to responsible sponsorships irrespective of Gambling Review outcomes
Super Group has lauded the social responsibility focus of its marketing efforts, applied across all the football sponsorship portfolio of its flagship sportsbook property Betway. Issuing an update on Betway’s football portfolio, the group pointed to the brand’s success in the UK, where it has forged collaborations with 13 clubs in the English Premier League, most prominently West Ham United …
Read More »Betway debuts cinematic series for Germany’s transformed marketplace
Betway has launched ‘Evolution of Instinct’ – the first advert of its new cinematic campaign series, which aims to expand the international betting brand’s profile within Germany’s reformed online gambling marketplace. Munich advertising agency David+Martin has led the development of Betway’s new advertising series – replacing the betting brand’s former German market campaign ‘Mr Instinct’ which ran for the past …
Read More »Insider Sport: On The Ball – Ongoing civil unrest sees Copa moved from Chile
From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, InsiderSport has you covered. This week’s OTB reports on the Copa Libertadores move, Eintracht Frankfurt’s digital expansion and Middlesborough’s support of Responsible Gambling Week 2019. Chilean unrest sees Copa Libertadores final moved to Peru Conembol, the governing body for South American football, …
Read More »Tipwin unveils partnership with German cup holders
Tipwin will be the new premium partner of Bundesliga team, Eintracht Frankfurt for at least three years until June 2021. Alongside ensuring that the Tipwin logo is extensively placed within the stadium, the agreement includes a TV-relevant appearance in further advertising media during the home games of Eintracht Frankfurt. Dr. Damir Böhm, Head of the Legal Department at Tipwin and …
Read More »Bundesliga clubs secure betting and gaming sponsorships deals
It has been a busy close season for German football, with a trio of Bundesliga clubs all securing fresh sponsorships, or renewals, with a number of online sports betting and gaming firms. VfB Stuttgart is one such example having agreed a deal with sports betting providers Betano, who become a premier partner of the club, in a deal which will …
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