Tag Archives: eGames

BetInvest: The benefits of separating esports betting markets

Writing for SBC News, full-cycle betting software provider BetInvest shares its vision for the esports industry, touching upon the importance of separating traditional titles and ‘eGames’ whilst analysing possible trends for the future. Since March, the interest towards esports, in general, has increased by 20% among the 18-25 age group, and by 50% among the 26-35 age group. This was …

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UK gamers given a boost with launch of the British Esports Association

Amidst the Brexit chaos and the how did we get beaten by a team led by a dentist uproar, the UK’s esports community at least was given a boost as the anticipated British Esports Association officially announced its formation yesterday. The organisation, a nonprofit for which Chester King has been named CEO, will operate out of Pinewood Studios in Buckinghamshire. It …

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M&C Saatchi Sport & Entertainment enters esports and partners with eGames

The eGames and M&C Saatchi Sport & Entertainment have agreed a partnership to define European sponsorship strategy for the new international esports games, the inaugural event of which is to be staged in Rio this August. Five times Sport Agency of the Year winners M&C Saatchi Sport & Entertainment will provide strategic counsel and sponsorship advice to the International eGames …

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International eGames Committee announces advisory board members

Following on from the launch of the eGames and the associated International eGames Committee (IEGC) at the London Games Festival in April, the IEGC has now announced its first advisory board members. These are Dr Jo Twist Ukie CEO, Andy Payne OBE Chair of the European Gaming League, Jude Ower MBE Founder and CEO of Playmob, Daniel Cossi President of Brazilian National …

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UK government backs the eGames at Rio 2016

The UK government has given its backing to the eGames, an international esports event which’ll take place during the Olympics in Rio this summer. Announced by the International eGames Committee (IEGC) earlier this week four countries have already confirmed their involvement; the UK, hosts Brazil, the USA and Canada. In true Olympic style there’ll be no cash rewards for the contestants, …

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