SBC News Voice of the Sports Betting Industry
Steve Birch, Sky Bet Chief Commercial Officer, has stated that the operator’s partnership with the English Football League (EFL) will continue to focus heavily on responsibility. Approaching the 10-year mark, the Flutter Entertainment sportsbook brand’s collaboration with England’s second-to-fourth flights of football continues amid a debate on betting’s relationship with sports. Gambling reform advocates have repeatedly encouraged a distancing between …
Read More »Sky Bet to use ‘largest sponsorship inventory to date’ for responsibility promotion
