Tag Archives: eddie hearn

William Hill has secured a boost for its sports-focused marketing and branding strategy, partnering with Sky Sports News. According to a LinkedIn post from company UK Managing Director Alexis Zambolou, the deal will see William Hill sponsor Sky’s sports news broadcasts for the next football season.  The deal marks William Hill’s first sponsorship arrangement since officially becoming a subsidiary of …

Digital sports streaming service DAZN has replaced Sky as Matchroom‘s broadcasting partner in a ‘game-changing’, five-year tie-up. The deal, which was mooted earlier in the year, will see at least 16 UK fights annually available exclusively to subscribers in the UK and Ireland for the first time, from July 2021 onwards, as part of a ‘groundbreaking’ move by the international …

Dafabet has enhanced its sports branding and marketing via an agreement with Matchroom Sports, acquiring for the title sponsorship to the World Pool Masters for the third time. The operator had previously sponsored the tournament – due to take place between 22 and 25 May in Gibraltar and broadcast on Sky Sports, DAZN and Matchroom Live – in 2017 and …

Matchroom has announced that it has acquired Loop – a live streaming and production company that has previously collaborated with the promoter. Becoming a wholly owned subsidiary of Matchroom Media – the agency’s media arm launched earlier this year to act as home to production of live events – Loop will help to deliver content for Matchroom’s portfolio of properties, …

Matchroom Boxing is on the verge of inking a ‘record-breaking’ agreement with sports streaming service DAZN, which will replace Sky Sports as the company’s exclusive UK broadcast partner, according to reports. Following the announcement that Eddie Hearn will succeed his father Barry Hearn as Chairman of the Matchroom Sport brand upon his retirement, the promoter has struck a landmark rights …

Eddie Hearn has stepped up to the position of Group Chairman of Matchroom Sport, replacing his father Barry Hearn OBE, who will move into an advisory position as President of the Group. Announced at Sheffield’s Crucible Theatre during the Betfred World Championship snooker tournament, Eddie Hearn’s ascent to the top position at Matchroom will see him coordinate the group’s various …

Matchroom has launched its own independent media production arm called Matchroom Media, which will become the home to production of live events, original documentaries and shoulder programming for all broadcast platforms. The new division will be led by Director of Programming, Katie Hearn, who first joined Matchroom in 2004. Hearn boasts an impressive CV, having started out at Sky Sports in 1996 and going on …

Comcast has named Dana Strong as the new CEO of Sky following the announcement that incumbent Jeremy Darroch is vacating the position. Strong’s most recent position was President of Consumer Services at Comcast, the American media giant which acquired Sky for £30.5 billion in 2018. In her new role she will report directly to the company’s CEO Brian L Roberts. …