Ed Clark was appointed as Soft2Bet’s new Head of Sportsbook last month. In his new role there are three main focus areas: localisation, flexibility and customer behaviour. By zeroing in on these key themes, Soft2Bet says it can create a very “compelling proposition” for its partners. Speaking with SBC News, Clark reflects on his new position and his goals for …
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Ed Clark to drive Soft2Bet’s sportsbook development
Former William Hill International Executive Ed Clark will join Soft2Bet as the company’s Head of Sportsbook. In his new role, Clark will spearhead Soft2Bet’s brand development whilst also taking charge of the solution provider’s sportsbook strategies as it continues to expand into new markets. “I am delighted to join Soft2Bet and build on the already impressive growth of the sportsbook …
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