In line with continuing speculations of a gambling sponsorship ban in sports, a shift beginning to emerge in the market is an increase in digital sports sponsorships across fan sites and influencer channels. Speaking to SBC, Dean Akinjobi, CEO of Football Media, talked of his agency’s partnership with crypto-betting Sportsbet.io which recently brought about a deal with Kenyan rapper King …
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Essential preparation for stakeholders: The impacts of a gambling shirt ban
With talks escalating of a ban on sports betting and gambling firms from Premier League football shirts, operators are becoming increasingly aware of the repercussions that look to follow the current 2005 Gambling Act review. As speculation shifts to inevitability, experts claim that stakeholders should be prepared for a ‘probable change’ when it comes to gambling sponsorships, whilst it has …
Read More »SBC Leaders: Addressing the challenges facing US gaming
“Now that gaming has a seat at the table, we’re never giving it back” That was a strong assertion made by Bill Miller, President of the American Gaming Association (AGA), as he made sure that the US gaming industry “broke through and received fair treatment from the federal government” over the last two years. In his lead interview for SBC …
Read More »BOSE Digital: Betting searches for its new collaborative approach with football
Sponsorship works as a mutually beneficial funding mechanism between betting companies and football. However, if such partnerships are outlawed, new paths must be discovered for co-operation in the future. That was the general consensus during a panel titled Funding of Football on day one of Betting on Sports Europe – Digital 2020. Moderated by CMS Partner David Zeffman, the panel …
Read More »Mazza: Betting sponsorships are still relevant no matter what the restrictions are
The start of the 2020/2021 European football season, will see a drastic altering in the relationship between football clubs and betting operators. Once recognised as the leading marketing channel for targeting betting audiences and amplifying brand exposure, in the era of ‘responsible gaming’, European operators have had to rethink their sponsorship strategies under heightened regulatory scrutiny. Speaking on the ‘Future …
Read More »Insider Sport: On The Ball – DAZN & BeIN expand their UEFA profile
From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, InsiderSport has you covered. This week’s OTB reports on DAZN acquiring the majority of UCL rights in Germany, BeIN’s acquiring of Euro 2020 French broadcasting rights, LFC’s Nike partnership announcement and an interview with FootballMedia CEO Dean Akinjobi. ___________________ DAZN takes over …
Read More »6 of the Best – Football Media’s Dean Akinjobi
This week’s 6 of the Best comes from Dean Akinjobi, CEO at Football Media. Continue reading to discover which sporting experience blew Dean’s mind, and the mantra that Dean feels is the key to learning what works and what does not. Best Holiday My best holiday has be to the Maldives, it is a true paradise experience, staying on an Island that you can …
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