Tag Archives: David Yatom Hay

Soft2Bet has become the newest member of the International Betting Integrity Association (IBIA) after activating its membership in Ontario. The organisation confirmed that the gaming platform provider had finalised its licensing in the Canadian province before expanding implementation to the brands it operates worldwide. IBIA CEO, Khalid Ali, commented: “Soft2Bet is a very welcome addition to IBIA, further strengthening our …

Ahead of a high-profile appearance at the World Regulatory Briefing on the changing role of gambling compliance at next month’s ICE London, David Yatom Hay, General Counsel of Soft2Bet, spoke to SBC News about all things regulation and innovation.  SBC: With ICE London fast approaching, can you tell us more about your participation in the World Regulatory Briefing on the …

Soft2Bet has set out its stall ahead of next month’s ICE London where it will showcase its Motivational Engineering Gaming Application (MEGA), described by the company as “game-changing gamification technology”.  The firm will be hosting workshops, talks and discussions to show how MEGA’s personalisation and localisation features help drive engagement and revenues. Product Manager Olga Melnyk will be hosting the …

Entering new markets presents its own set of challenges, but navigating the ever-changing regulatory landscape within the global gambling space is something that Soft2Bet has become very adept at.  Having recently entered the Italian market, and with licences for Sweden, Greece and Romania acquired earlier this year, Soft2Bet’s General Counsel David Yatom Hay has had his work cut out for …

The last year has been a busy one for Soft2Bet, with the igaming and sportsbook solution provider entering several new markets in the first half of the year alone.  But according to David Yatom Hay (pictured, right), Soft2Bet’s General Counsel, this is just the tip of the iceberg, with big plans already in motion to pursue new, promising opportunities around …