Betfred has maintained its marketing foothold in rugby league, extending its contract with the Rugby Football League (RFL) to continue as title sponsor of the men’s, women’s and wheelchair Challenge Cups. Included as part of the partnership enhancement is the title sponsorship of next Challenge Cup Final – due to be held at the Tottenham Hotspur Stadium in May 2022 …
Read More »Tag Archives: Daniel Levy
Focus on stadium naming rights – part 3 – The End Game
With six Premiership clubs now enjoying commercial stadium deals it’s perhaps a surprise that the other top clubs are yet to do so. It is however not for want of trying; as far back as 2009 Chelsea openly admitted they were considering selling off the Stamford Bridge name and were reportedly hunting a deal in the region of £10m a …
Read More »