Tag Archives: Dan Morrison

Fast Track’s Dan Morrison: Why now is the time to digitalise player engagement

Dan Morrison reflects on his journey from a bootstrapped entrepreneur to his new role as the Commercial Director of Fast Track, looking at the evolution of player engagement strategies and how a digitalised, customer-centric approach benefits the entire iGaming industry. A unified player engagement strategy: more problems than solutions? The evolution of the internet is perhaps the single most important …

Read More »

Fast Track hires Dan Morrison as commercial lead

Morrison

Fast Track has announced that Dan Morrison is joining the team as Commercial Director to spearhead the player engagement platform provider’s ambitious growth plans.  Fast Track has experienced significant success since launching its player engagement platform in 2019. The team has grown from 18 to 30 people over the last 18 months. The company is now making the transition from …

Read More »

BetBright orders ‘best behaviour’ from ConversionBet

BetBright has announced that it will boost its online casino personalisation and behavioural learning capabilities by integrating ConversionBet software within its proprietary platform. Partnering with Middlesbrough-based ConversionBet, BetBright seeks to better understand its customer journeys, selections and engagements taking place across its casino inventory. Customised for online gambling incumbents, ConversionBet software is developed on the ethos that ‘every click represents …

Read More »

ConversionBet expands senior team with new CMO Fedotov

Israeli - Copyright: tsyhun / 123RF Stock Photo

Vadim Fedotov, a veteran of the iGaming industry, has joined ConversionBet as the behavioural marketing experts’ new chief marketing officer. As CMO, Fedotov will oversee the strategy, partnerships, marketing, and monetisation of new product launches for ConversionBet, a provider of customisation and behavioural-driven products to operators including Betsson Group, GiG, Mr Green and Jackpotjoy. Having worked for the likes of …

Read More »