Tag Archives: Dan Fischer

Digital marketing software provider Optimove has entered a new partnership with BlueRibbon Software which will focus on boosting player engagement and retention. Under the agreement, BlueRibbon will build an ‘out-of-the-box integration’ with Optimove, enabling Optimove users to create custom jackpot campaigns, increasing player engagement, loyalty and retention. Yuval Shefler, VP Strategic Partnerships at Optimove, said: “BlueRibbon’s gamification solution is a …

Gaming Innovation Group (GiG) has added a “new level of gamification” to its existing games portfolio after striking a deal to integrate player engagement tools from BlueRibbon. BlueRibbon’s player engagement tools will support GiG in upscaling player loyalty and increasing brand differentiation for platform partners across the world. The player engagement tools will be accompanied by additional engagement functions such …

New industry incumbent BlueRibbon (bluerbn.com), has confirmed that it has completed a successful first funding round, securing investment to scale-up its tailored jackpot solutions. Updating the market, BlueRibbon details that it has secured an ‘undisclosed investment’ from industry venture capital firm Velo Partners and Chris Ash, the former founder of Ash Gaming Ltd which was sold to Playtech in 2011 …

EnergyBet has entered the virtual sports betting market for the first time after agreeing to offer its customers a range of markets from industry provider Leap Gaming. The partnership, which underlines EnergyBet’s commitment to creating a premium sportsbook product, will see Leap Gaming provide its full quota of virtual sports including tennis, horse racing, dog racing, velodrome cycling, speedway, and …