Sporting Solutions has renewed its long-standing partnership with sports betting group Sky Bet – a key brand within Flutter’s UK and Ireland division. This renewal aims to further demonstrate Sky Bet’s commitment to utilising the sports betting technology provider’s pricing and trading services, throughout 2024. In detail, the operator will continue to benefit from Sporting Solutions’ comprehensive trading services and …
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PA Betting Services clinches third major deal of 2023 as Flutter renews racing contract
PA Betting Services (PABS) has extended its partnership with Flutter Entertainment, providing its horse and greyhound racing content services to the firm’s full sportsbook portfolio. The renewal of PABS’ contract with the FTSE100 sports betting and gaming group will see the long-running partnership continue until 2028, supporting the Paddy Power, Sky Bet, Betfair, Sportsbet and Sporting Life brands. Over 50,000 fixtures …
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