Antoine Griezmann has been appointed as the new Brand Ambassador of Le Pari Mutuel Urbain (PMU) – France’s state-funded betting operator for horseracing. This January saw PMU launch its new nationwide advertising campaign ‘Question du Jour’ fronted by the French football international. The campaign sees the PMU brand return to French TV screens following a near two-year absence as French …
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PMU appoints French racing figurehead Philippe Augier as new Chairman
French horseracing operator PMU has confirmed the election of Philippe Augier as new Chairman leading its corporate governance initiatives. Augier’s chairmanship was ratified following PMU’s annual general meeting and has received the approval of key racing stakeholders France Galop, as French horseracing’s governing body, and Le Trot – the operating company of French racing venues. The appointment sees PMU act swiftly …
Read More »PMU begins search for President as Méheut steps down
French sports and horse race betting operator Pari-Mutuel Urbain (PMU) has begun its search for a new President after Bertrand Méheut resigned for the position on 26 May. The resignation comes as Méheut expressed his plan to ‘devote himself fully to other professional projects as well as to personal commitments’. Cyril Linette will remain as the Director General, taking responsibility …
Read More »Revived PMU posts back-to-back racing growth
France’s Pari Mutuel Urbain (PMU) details confidence in its ‘revitalisation programme’ reporting consecutive growth quarters for its racing vertical. Updating PMU stakeholders this week, Chief Executive Cyril Linette revealed that French racing wagers during Q2 and Q3 trading had consecutively grown by 0.5% to €1.9 billion, an outcome that the PMU last witnessed in 2011. Despite a tough opening to …
Read More »PMU appoints Malecaze-Doublet to lead critical marketing drive
Seeking to revive French racing prospects, Pari-Mutuel Urbain (PMU) has confirmed the appointment of Emmanuelle Malecaze-Doublet as Group Marketing Director. A key member of PMU’s new executive team formed under the leadership of CEO Cyril Linette, Malecaze-Doublet had formerly served as PMU CFO having joined the French legacy operator from US management consultancy firm McKinsey-&-Company last September. Malecaze-Doublet takes charge …
Read More »2018 losses see France Galop back PMU revitalisation programme
The executive committee of France Galop, the governing body of French horseracing, has reported group-wide losses of €21 million as part of its 2018 accounts. France Galop, who shares ownership of French racing operator PMU alongside counterpart Le Trot Francais, details that 2018 horseracing revenues were significantly down on forecasted targets. “The net result of the PMU for 2018 is set …
Read More »Cyril Linette orders tough measures to revive declining PMU
The new executive leadership team of French racing operator Pari Mutuel Urbain (PMU) has presented its new ‘operating roadmap’ to French media outlining the firm’s corporate recovery and transformation strategy. Having undertaken an internal review, new Chief Executive Cyril Linette, the executive appointed by France Galop and Le Trot to ‘reinvigorate the PMU’, has outlined a series of efficiencies, which …
Read More »PMU appoints ‘transformation expert’ Emmanuelle Malecaze-Doublet as new CFO
French racing operator Pari Mutuel Urbain (PMU) continues its ongoing executive management restructure confirming the appointment of Emmanuelle Malecaze-Doublet as new Chief Financial Officer (CFO). Malecaze-Doublet joins PMU leadership from US management consultancy firm McKinsey & Company, where she served as Associate Partner for French apparel and consumer goods industries. Working alongside new PMU Chief Executive Cyril Linette, Malecaze-Doublet will lead the PMU’s new …
Read More »Sky Sports to be exclusive home of French Racing
Sky Sports Racing has been revealed as the UK and Ireland’s exclusive pay TV broadcast home of French racing, on a three year deal from January 1 of next year, PMU and At The Races have announced. Furthermore, At The Races is to also become the PMU’s online video streaming provider within both regions, with a full service of over …
Read More »French Court charges PMU of anti-competitive practices during 2010 separation
The Paris High Court of Appeals has upheld an original verdict against state-owned racing operator Pari Mutuel Urbain (PMU) with regards to ‘abusing its position of influence by enacting anti-competitive business practices’. PMU governance had challenged a February 2018 ruling by France’s Commercial Tribunal against the betting firm, which had deemed its horseracing operations between 2010-2015 as restrictive to licensed …
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