Ladbrokes retail gains Beehive ‘sophisticated’ CRM tools

pensladbrokesIn a move to boost its cross-channel customer engagement capabilities, Ladbrokes has implemented industry marketing and CRM specialist Beehives tools’ across its retail estates.

The FTSE-listed operator expands its current partnership with Beehive, who have delivered CRM solutions across Ladbrokes digital divisions in the past twelve months.

Ladbrokes retail will be armed with Beehive’s ‘sophisticated CRM engine,’ allowing the division to segment better and profile its customer base. Furthermore, the division will be able to provide rewards to its loyal customers by targeting behavioural attributes.

Confirming its Beehive partnership, Ladbrokes retail management stated that the added CRM functionalities would help it maximise marketing efficiencies throughout its retail portfolio, with the operator gaining new retail CRM capabilities over its competitors.

Adi Dagan, the Founder and CEO of Beehive, was pleased to have extended his firms services for Ladbrokes.

“In such a competitive industry in which the battle to acquire and retain customers is so fierce, I’m confident that our platform will give Ladbrokes an edge over its rivals.

“It’s a real feather in our caps that they have chosen Beehive to boost their CRM capabilities, and I’m sure our proven technology will provide them with a quick and quantifiable return on investment.”

Check Also

GiG drives player engagement with Fast Track partnership

Gaming Innovation Group (GiG) will continue to drive player engagement across its operator network after …

Scientific Games’ OpenSports finds more success at Grand National

Scientific Games has broken its records again in 2021, this time at the Grand National …

BGC: Betting retail reopening ‘great news’ for industry and economy

 Michael Dugher, Chief Executive of the Betting and Gaming Council (BGC), has described the reopening of …