Tag Archives: CRM technology

Optimove expands real-time dynamics to help betting meet new marketing demands

Optimove has expanded its industry-centric capabilities focusing on enhancing operators real-time engagements and customer reporting functions. The supplier of digital marketing optimisation and customer retention tools has expanded its ‘Marketing Hub’ provisions specifically for sector stakeholders, who are now required to engage in ‘real-time campaign’ monitoring, decision making and compliance dynamics to meet the sector’s enhanced responsibility and sustainability agenda. “Realtime …

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bwin.party boosts mobile performance with Element Wave

Mobile marketing technology and service provider Element Wave has released an in-depth case study from its ongoing partnership with bwin.party. The partnership has involved Element Wave managing all mobile activities across 15 of bwin.party’s native mobile apps across various countries and labels. Over the past 15 months, Element Wave has been working closely with bwin.party’s CRM team to help create value and drive engagement …

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