Tag Archives: Colbet

Betsson secures Buenos Aires launch to strengthen LatAm profile

Betsson AB has made another step forward in its Latin American expansion strategy, having secured a licence to offer its casino product in the city and province of Buenos Aires.  The Nasdaq Stockholm-listed gambling group collaborated with local land-based operator Casino de Victoria, part of Grupo Mautone, in order to initiate the launch. The firm intends to leverage its new …

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Colbet predicts continued high sports betting turnover ahead of casino launch

Colbet is preparing to launch its live casino offering in the Colombian gaming market, but anticipates that sports betting will remain the dominant vertical across its wider operations.  Speaking to local news outlet La Republica, Santiago Melo, the General Director of the operator, anticipated that the sports betting vertical will continue to contribute around 80 per cent of total group-wide …

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Betsson strengthens LatAm visibility via Colo-Colo deal

Betsson Group has signed a one-year sponsorship agreement with Chilean football club Colo-Colo, in a strengthening of its marketing and brand visibility in Latin America.  The global sponsorship will cover the 2022 season, and will see operator’s logo featured on the Chilean Primera División club’s shirt sleeves for both home and away games, whilst an additional term has included the …

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Euro market adjustments see Betsson anticipate a tougher 2021 landing

Betsson AB has maintained confidence in its sports betting operations, with revenue in the sector offsetting a decline in casino, whilst also lauding its acquisitions strategy but acknowledging hurdles in the newly regulated Dutch market. Publishing its Q3 trading update, the Nasdaq Stockholm registered group reported overall revenue of SEK 1,733.3 million, representing a 3% increase on the corresponding quarter …

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Scientific Games debuts OpenGaming in Colombia via Betsson partnership

Scientific Games Corporation has debuted its OpenGaming ecosystem in Colombia this week with Betsson Group which last year acquired a 70% stake in one of the country’s first licensed operators, Colbet. Initially, Colbet customers can access games developed by SG’s in-house studios, along with content supplied by its newly acquired business Lightning Box, as well as third-party providers Big Time Gaming and ReelPlay. The full OpenGaming portfolio is set to …

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Betsson secures Copa America sponsorship to boost LatAm visibility

Betsson has boosted its brand visibility in the Latin American market by securing the official regional sponsorship of the CONMEBOL Copa America 2021 football tournament. The Stockholm-registered firm has pursued a policy of international expansion over the past year, identifying the LatAm region as one of its core targets. Betsson has since gained a foothold in Brazil, Colombia, Argentina, and …

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Vamos… Sportium makes its Colombian play

Grupo Cirsa and Ladbrokes Coral joint venture Sportium (Sportium.es), has secured Colombia Colijuegos’ ninth online gambling licence. The Spanish online betting brand will move to launch Colombian property Sportium.com.co, aiming to become a major player in the newly regulated South American jurisdiction. Colombian news sources report that Cirsa governance has secured a 5-year Colijuegos licence valued at approximately $7 million. Last …

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