SBC News Voice of the Sports Betting Industry
B2B jackpot risk management specialist RISQ has teamed up with SportCaller to unveil a series of World Cup prediction games with the aim of adding a new dimension to player retention.
The free-to-enter challenges ask players to predict the outcomes of the World Cup. From purely forecasting the winner of every tournament match (from the group stages to the final) to combining various individual match, stats and player-performance markets into accumulator-style propositions, these predictor games cover every angle of the event to deliver deep user-engagement.
One such game, Daily Question Predictor, asks customers to answer questions on every World Cup matchday, and can be specially customised by SportCaller, whose easily integrated model shortens time to market and reduces additional logistical costs for operators.
These Predictors are uniquely tailored to drive retention across all operator platforms during a period which will have a huge impact on 2018 revenues. They ensure enhanced engagement throughout the event, securing repeat visits with their updated leaderboards and tournament-long tracking.
RISQ’s B2B Director, Tom Mitchell, said the games had prompted a good deal of interest from operators keen to make the most of this summer’s tournament in Russia.
He said: “Integrating a sophisticated free-to-enter game any sportsbook generates a proven benefit across a number of KPIs – especially as dependable cross-selling techniques and user-engagement become ever more elusive for sportsbooks.
“Our research reliably suggests daily entrants and participation in free-to-enter games exponentially ramp with higher jackpots. With our game-changing Jackpot RNG taking these levels to new £25m heights, the possibilities are obvious for generating new traffic and encouraging social-sharing across all platforms and devices.”
Cillian Barry, SportCaller’s MD, added: “Our games have been proven to accelerate new-account acquisition and increase betting activity, with player-education and ensuing bet-conversion at the heart of every question.
“Partnering with RISQ on the football was a tap-in, since their customisable jackpot solution dangles jaw-dropping payouts. But it also offers a tiered-prize system, so even those players who lose out on a colossal prize pot, can still scoop valuable cash prizes in consolation.”
To find out more about RISQ see them in action at ICE 2018, please visit stand S8-255.
