Tag Archives: ciara nic liam

Betsson selects LeanConvert to lead marketing ROI disciplines

Betsson AB has appointed LeanConvert to serve as lead digital optimisation and conversion agency across its international portfolio of +20 brands. The specialist UX and UI agency will undertake a review of Betsson’s individual brand strategies with regards to their onsite user conversion rates and optimisation capabilities. The partnership will see Betsson marketing and web development teams supported by LeanConvert …

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Betsafe powers Kenya entry with Incentive Games FTP suite 

Betsson AB has commissioned sports betting innovation studio Incentive Games to develop a suite of free-to-play (FTP) games for its recently launched Betsafe Kenya brand. Launched this December, Betsafe Kenya is Betsson’s first African sports betting property in which the Stockholm group will seek to lead the Kenyan market in safer gambling, customer care and innovation disciplines.  Betsafe’s entry into …

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SBC Summit Barcelona – Digital: The rise of live casino and the lessons to be learnt 

The rise of live casino has become a highlighted topic in the gambling industry particularly given its rise is prominence due to the global health pandemic reducing live-sport offerings and halting all retail. However, online casino’s rise could also help retail in terms of using the technology available to enhance the land-based customer experience. Speaking at SBC Summit Barcelona – …

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Betsson continues product efficiency focus with new hires

Stockholm-listed online gambling group Betsson AB has announced the appointment of two key senior management hires, recruiting Cíara Nic Liam as Product Director for Gaming and Joakim Thor as Product Director for Sports Betting. The appointments have been confirmed by Betsson Chief Strategy Officer Peter Zäll, as the Stockholm gambling group continues to implement its corporate recovery programme, seeking to …

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Rank Group signs deal to take Microgaming content via Quickfire

Quickfire, powered by Microgaming, has signed a major UK casino firm in Rank Group. Entertaining Britain since 1937, Rank Group is one of the largest gaming entertainment brands in the UK. Its gaming services include Grosvenor Casinos, the UK’s largest multi-channel casino operator, and Mecca, one of the most popular community gaming websites in Great Britain. Rank has joined forces …

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