FIFA has announced a major milestone in its commercial history, naming an official betting partner of the World Cup for the first time. Betano, the sportsbook brand of multinational operator Kaizen Gaming, has been selected by the football governing body, which will leverage this partnership to ‘engage and excite’ football fans around the world during the ongoing Qatar-based tournament. Kaizen …
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Kaizen Gaming: Stoiximan & Betano to match Winter World Cup’s recreational demands
Ahead of the Betting on Sports Europe conference (7-9 June, Twickenham Stadium, London ) Christos Tzalavras Director of Sportsbook Products for Kaizen Gaming provides a tier-1 operator perspective in optimising multi-market sportsbook portfolio to meet the unique demands of a Winter World Cup… SBC: What makes Betting on Sports Europe stand out as an event? Christos Tzalavras: As with all …
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