Optimove has partnered with 888AFRICA to strengthen its footprint in the African continent. 888AFRICA is part-owned by 888 Holdings PLC which has a presence in the Democratic Republic of Congo, Tanzania, and Mozambique through the 888bet and 888bets brands, together with BetLion in Zambia. Peter Miles, Director of Sales at Optimove, commented: “We are honoured to have been selected as …
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Multinational African online bookmaker BetLion has been acquired by 888Africa, a joint-venture of 888Holdings, in a major step for the group’s vision on the continent. BetLion is based in the Kenyan capital of Nairobi and has been licenced in both its founding market and in Zambia since 2019, and most recently expanded its international reach with a Democratic Republic of …
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Sportingtech has partnered with 888AFRICA, supporting the regional-focused sportsbook brand’s plans for international expansion. The platform provider will supply 888AFRICA with its Quantum solution, designed to provide an ‘optimised betting experience’, covering 65 sports, 9,000 games and 1,000 betting markets. 888AFRICA aims to secure ‘market-leading positions’ across the continent as part of its growth plans, part of 888Holdings wider ambitions …
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888 Holdings has backed plans to launch 888AFRICA as a joint venture business, expanding the FTSE250 firm’s presence within ‘select regulated African markets.’ This morning, 888 confirmed that it had “invested in a minority stake in 888AFRICA, with the option to increase its control, and ultimately own up to 100% of the venture in the future”. The business will be …
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Serie A club AC Milan has selected iGaming brand Premier Bet as the Italian team’s official betting partner in Africa. Touted as a ‘new and exciting partnership’ by both parties, the collaboration will allow the Italian giants to expand its presence in the African continent, which already has a vast Rossoneri fanbase. The agreement will present supporters with the opportunity …
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Toronto TSX-listed The Stars Group Inc has confirmed the appointment of New York and London based advertising agency Anomaly as lead creative account for its US business and flagship PokerStars property. The Stars Group undertakes its appointment, following a competitive pitch, in which Anomaly is reported to have beaten London agencies’ Droga5 and McCann to win the creative account. Anomaly’s …
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PokerStars became the UFC’s first-ever ‘Official Poker Partner’ at last weekend’s UFC 232 event, which took place at the The Forum in Inglewood, California. The partnership saw the creation of a new sponsorship category, underlining the UFC’s continued quest for marketing expansion. At the hugely successful event, PokerStars enjoyed a branded presence inside the world-famous Octagon at UFC’s final Pay-Per-View …
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Toronto TSX-listed online gambling firm The Stars Group Inc has confirmed the promotion of Christopher Coyne to the leadership position of Group Chief Marketing Officer (CMO) with immediate effect. Coyne has previously served as Chief Customer Officer (CCO) since September 2017, joining The Stars Group executive team from Australian casino & leisure operator Crown Resorts Ltd, where he served as …
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Toronto TSX-listed online gambling firm The Stars Group Inc, has confirmed the appointment of Christopher Coyne as new Group Chief Customer Officer (CCO). An experienced marketing and digital technology executive, Coyne joins the Stars Group executive team from Australian leisure and casino operator Crown Resorts, where he served as Chief Marketing Officer (2017-2017). Taking on the role of CCO, Coyne …
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Australian news sources have speculated that Crown Resorts is set to acquire the remaining 50% stake of its joint venture with sports betting exchange Betfair for control of Betfair Australia . The casino operator will buy out Betfairs stake in Betfair Australia, a joint funded venture between both parties which launched in August 206, under the licence of the Tasmanian …
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