Toronto TSX-listed online gambling firm The Stars Group Inc, has confirmed the appointment of Christopher Coyne as new Group Chief Customer Officer (CCO).
An experienced marketing and digital technology executive, Coyne joins the Stars Group executive team from Australian leisure and casino operator Crown Resorts, where he served as Chief Marketing Officer (2017-2017).
Taking on the role of CCO, Coyne will be tasked with leading The Stars Group customer analysis and reporting intelligence between marketing, product and leadership divisions.
Furthermore, The Stars Group governance informs that Coyne will be tasked with building holistic group-wide performance initiatives and projects for the operator’s brands and services.
“Christopher’s wealth of experience brings a level of senior experience across a range of gaming, entertainment, and consumer brands that will be a huge asset to us. I look forward to working closely with him to ensure the customer remains at the heart of what we do and to capitalize on our competitive advantages,” said Rafi Ashkenazi, CEO of The Stars Group.
“I am excited to help create the best possible customer experience across the Stars brands and bring value to the company while doing so. I look forward to extending my customer and commercial experience to help the company achieve its vision of becoming the world’s favourite gaming destination,” said Coyne on joining the Stars Group