Tag Archives: channel 5

William Hill boosts MMA presence with Bellator partnership

Strengthening its commitment to mixed martial arts, William Hill has been named as the new exclusive gambling partner of Bellator MMA. Under the terms of the new partnership, William Hill will support the MMA promotions company with all Bellator’s European Series events throughout 2020. It comes as Bellator enters the second year of its broadcast relationship with Channel 5. Liam …

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GalaBingo lands prime time advertising slot

GalaBingo.com has strengthened its relationship with Channel 5, after becoming the new broadcast sponsor of Australian soaps, Neighbours and Home & Away in a deal brokered by Sky Media and 7 Stars. Expanding its media deal with the British commercial television network, the new agreement will extend the brand’s visibility, as well as heightening its messaging amongst its key audience. …

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ASA bans Bear Group Daily Star Wins TV advert

The UK Advertising Standards Authority (ASA) has banned a TV advert by online casino operator Bear Group Ltd promoting casino white-label brand Daily Star Wins (StarWins.com). The advertising watchdog deemed that the TV-advert ‘Star Wins 30’ produced by Bear Group breached UK gambling services promotional standards on the counts of ‘objectifying woman’ and suggesting that betting can enhance consumer ‘personal …

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Boylesports predicts the end of UK Big Brother

Irish independent bookmaker Boylesports has predicted the end of the UK franchise of reality television show Big Brother. In its 16th season on UK terrestrial television, Big Brother has recorded continuous decreasing viewing figures since the franchise was moved to Channel 5 in 2011. During its broadcasting heydays, Big Brother UK which originally aired on Channel 4 would record average …

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888.com agrees sponsorship with Spike Prime Time

888.com is set to become the launch sponsor of new UK TV channel Spike. The operator has signed an exclusive sponsorship deal to promote its igaming and sports betting services with the free to air TV Channel which is operated by Channel 5 and Viacom. 888.com brands will feature on Spike ‘s prime time schedule, popular programming on the channel …

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NetPlay TV confirms broadcast partnership extension with Channel 5

NetPlay TV operator of interactive casino brands Jackpot247 and SuperCasino has confirmed that it has extended its broadcast partnership with Channel 5 UK. The new extension to its Channel 5 broadcast slots will continue till 2018. NetPlay TV senior management were pleased to continue its partnership with Channel 5, stating that TV operator was a core part of its unique …

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World Cup softens NetPlay TV’s gaming performance

TV gaming firm NetPlay TV has revealed that growth in new depositing players and total depositing players was strong during its second quarter at 38% and 33% consecutively with net revenues increasing by 5% against the same quarter of 2013. Net revenue derived from SuperCasino was slower in the latter part of the quarter as result of the Football World …

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ASA clears gambling adverts… this time

The Advertising Standards Authority (ASA) has reversed the trend to sanction the advertising of gambling operators in its latest round of adjudications, with both SkyBet and Channel 5 cleared of breaching advertising guidelines. Thirteen complainants has challenged whether gambling ads were inappropriately scheduled around a programme which highlighted the problems that online gambling could cause. Channel 5’s “My Spiral into …

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